Client Summary

Our client is a private B2B information company with business lines in research, conferences, education and online communities.  With more 150,000 members and a premier list of clients and underwriters, they help their partners achieve their goals through the creation, aggregation and distribution of premium content through multiple channels. They are a young, highly entrepreneurial company with a track record of growth and significant potential for continued expansion.

Job Summary
Our client is seeking an experienced marketer to develop and execute marketing campaigns for products, services, and events targeted at senior business executives nationwide.  Responsibilities include the development of strategy, budget, positioning, messaging, collateral, promotions, and digital campaigns.

Key Job Responsibilities

• Personally write marketing copy for e-marketing, website, brochures and social media
• Plan and personally execute a comprehensive, integrated marketing and communication strategy across e-marketing, the company's destination website, sales brochures, and social media.
•  Understand and communicate company's business model, product lines, and value proposition to multiple types of customers and clients.
• Deeply understand the wants, needs, preferences and goals of target customers.
• Become expert in company's broader issue space: HR, general management and strategy.
• Understand competitive landscape and key differentiators.
• Work effectively with product team and business unit leaders.
• Understand and communicate the company's overall strategic direction and story to the market.
• Be able to work at an ambitious, aggressive pace.

Ideal Candidate’s Qualifications and Experience

• 2-5 years of successful experience in related business models and tasks.
• An exceptional ability to write.
• B2B experience and expertise in e-marketing and/or social media.
• Marketing communications experience, including an exceptional ability to write.
• Excellent interpersonal and communication skills.    
• Poise and grace under pressure.
• Strong organizational and time management skills with a track record for meeting aggressive deadlines.
• Attention to detail.
• High levels of integrity, maturity and confidence.
• Sound judgment, responsibility and enthusiasm.
• Strong commitment to the organization’s mission and core values.
• Bachelor’s degree required
  

Additional Comments

This position will be based in Cincinnati, Ohio.  The company offers a competitive compensation and benefits package and tremendous opportunity for professional growth.