Client Summary

Our client is a private B2B information company with business lines in research, conferences, education and online communities.  With more 150,000 members and a premier list of clients and underwriters, they help their partners achieve their goals through the creation, aggregation and distribution of premium content through multiple channels. They are a young, highly entrepreneurial company with a track record of growth and significant potential for continued expansion.

Job Summary

We are seeking an experienced, hands-on e-marketing operations director, to assume comprehensive responsibilities for database building, data integrity and major email operations (over 2 million emails/week).

Key Job Responsibilities

• Build and improve eMarketing strategies for our information, education, research and conference businesses
• Interact regularly with internal business clients to ensure communication, coordination and coverage ​
• Ensure optimal performance by conducting thorough analysis of email campaigns
• Recommend opportunities for optimization and identifying and evaluating new opportunities.​
• Present results of individual email campaigns as well as overall programs to senior management.​
• Managing our data mining, prospect and member databases.​
• Create testing scenarios for segmentation, creative, copy and contact strategy improvement.​
• Manage the process of setting up, testing, and deploying our e-mail marketing programs.​
• Resolve issues, solve problems, develop strategy, implement new ideas 
• Constantly monitor email and social media industry trends, tools and opportunities

Ideal Candidate’s Qualifications and Experience

• 5+​ years of successful Email Marketing experience or equivalent​
• Experience in managing people and teams ​
• Strong quantitative, analytical, and problem solving skills.​
• Passion for the online marketing space, and a and a curiosity for new ideas  
• Solid understanding of other interactive marketing channels (search, online media, website development, etc.​)
• Experience and proven professional knowledge of direct marketing principles
• Excellent verbal and written communication skills
• Excellent project management and interpersonal communication abilities.​
• Highly proficient computer skills (including Excel, PowerPoint).​
• Self-directed and self-motivated with a strong, self-starting ethic
• Ability to thrive under pressure and meet deadlines.​
• Bachelor’s degree required.

Additional Comments

This position will be based in Cincinnati, Ohio.  The company offers a competitive compensation and benefits package and tremendous opportunity for professional growth.